PPC Marketing Ltd provides the following
online marketing services:
Pay Per Click Campaign Management:
Our comprehensive PPC campaign management package includes a wide range of services including competitor and keyword research and analysis, pay-per-click account setup, ad copy generation and optimisation, bid management and tracking and reporting.
Keyword & Phrase Research
It's vital to
be bidding on the right keywords and phrases. That means the
terms your potential customers are actually looking for. Our keyword
research and analysis service identifies the best terms to bid
on, meaning your ads are targeted to bring the best ROI.
On the web you're never operating in a vacuum. Your site is competing
for the attention of customers with businesses from all over the
world. Nowhere is this competition more acute than in pay-per-click
advertising, since you're bidding for the same ad positions they
are. We study what your competitors are doing in order to out-perform
them and implement the best bidding strategies for your niche or
sector, and focus on ad quality scores to make your bids more efficient.
Pay-Per-Click Account Setup
We can take all the hassle out of setting up a new pay per click account for you. Getting the most out of a new account is a complex process and its easy to make costly mistakes. We have the experience to build a solid campaign from the ground up in such a way as to give detailed control over every aspect, making the ongoing campaign optimisation much easier and improving ROI. Alternatively, if you already have a PPC account we can take it over for you, and there will likely be some pretty big changes we make to it.
Ad Copy Writing
We write compelling, targeted
ads in order to hook in the right customers. Great ad copy (known
as 'creative' within the industry) includes a simple, clear message
and a call to action, which can be a real challenge in the limited
space of a typical PPC ad. We have the creativity and skill to
do this. We can also create multiple ads for the same terms,
in order to test which are most effective in order to bring you
best return on investment.
We monitor your PPC campaign
daily, in order to manage your budget most effectively. We identify
which ads are performing best, which need to bid higher, and
which bids need to be reduced.
Tracking and Reporting
You need to know
how effective your ad spend is. With pay per click marketing
this is much easier than many other forms of advertising due to
in-built tracking and reporting mechanisms. We provide regular
performance reports so you can keep track of your return on ad
spend. If you prefer a more hands on approach, you will have
full access to your account so that you monitor the performance
In addition to our PPC campaign management
package we offer the following services, which are typically
charged for on a case by case basis depending on the workload involved:
Page Creation & Optimisation
We can deliver the clicks to your site, but
if the content of the website isn't attractive enough those visitors
will not convert
into sales. We can create or optimise the landing pages on your
web site to improve conversion rates. This may involve rewriting
content, adding calls-to-action or even creating whole new pages
targeted to specific ads.
In addition to our extensive experience in all forms of commercial
online activity we have experts who are particularly experienced
in PPC Marketing for the following industries:
- All aspects of retailing
- Accounting and legal professions
- Plant and crane hire
- Trading of chemicals and minerals
- Hotels and restaurants
- Event management and leisure
- Consumer and industrial electronics
For these verticals our staff have a good working understanding
of the industry and profession, and of marketing thereto.