Online marketing is a new and developing industry which changes rapidly, so its important to know that the people you're dealing with have the knowledge and experience to do a great job, as well as the ability to adapt to a changing environment. We believe we have the most qualified team in the PPC management industry, ensuring that we're swift to take advantage of new technologies and new opportunities.

PPC Marketing Ltd is led by highly qualified online marketing specialists with the skills and experience to make your website perform for you. These experts are ably supported by the rest of the team to ensure each PPC campaign is monitored every day, ensuring that your ad budget is working harder for you.

Directors:
Dr Eur.Ing Peter Mason
Geraint Mason

Our Team

Dr Eur.Ing Peter Mason - Director PhD MA BSc MBA CEng MAPM MCQI FCIM FCMI

Peter is a Science graduate and Chartered Engineer. He has been involved in the web since its inception and for the last 14 years has utilised internet marketing. He has a Post Graduate qualification in Computing for Commerce and Industry and Web Application Development.

His PhD from the University of Sheffield included original research using back propagation neural networks, genetic algorithms and other artificial intelligence (AI) techniques to solve problems that involved considerable uncertainty and complexity. The most advanced search engines are using neural networks and AI to provide more relevant search results. Peter has particular expertise in online marketing to the manufacturing, construction, trading, hotel & leisure, chemical, retail, legal and accounting sectors.

Peter is a Chartered Engineer and an experienced marketer and is a Chartered Marketer and Fellow of the Chartered Institute of Marketing, the world's largest and best known marketing organisation, and is a Fellow of the Chartered Management Institute.

Clients benefit from this conventional marketing on the one hand and knowledge of computing technology and the search space on the other. There are very few if any others that would have this combination - let alone at this level.

Geraint Mason - Director MSc BA (Hons) CertWebApps (Open)

Following graduation in Southampton Geraint worked in a management capacity in the games industry before joining the family firm at their Sheffield office 14 years ago, specialising in online development and marketing. He took time out in 2003 to study for an Master of Science degree at Sheffield University and was awarded a distinction for his degree and dissertation, which is available to download from the University of Sheffield website: Building Better Rankings: Optimising Websites for Higher Search Engine Positioning. (1.44MB PDF) It used statistical analysis techniques to evaluate search engine optimisation methods.

Geraint has been involved in search engine marketing for several years and now oversees the setting up and monitoring of all client campaigns. Although he concentrates on the hands-on mechanics of the campaigns, clients are very appreciative of his unique copywriting skills and often call upon him to re-write their online content to be more appealing, user friendly and communicative. He also writes web 2.0 social media content for clients.

Geraint qualified as an AdWords Professional and a Google Analytics Qualified Individual. He also holds a Certification in Web Applications Development.

The Team

The rest of the team have a blend of skills generally with a mathematical bias and/or ad-copywriting skills which are essential in paid search marketing (PPC) but also involve expertise in web development, client-side technologies such as JavaScript, link building, accessibility and usability testing and linguistics as well as the more conventional search optimisation methods.

In addition to running the campaigns, the team are responsible for providing daily reports on the performance of all the campaigns and in particular bringing to the notice of the Campaign Director and Project Director any unusual patterns of search behaviour and performance. They are also responsible for monitoring the performance of our clients' competitors.